WHY DO I DO WHAT I DO?

It is vital and transformational to ask ourselves this question periodically partly to keep our focus and meaning in what we do. In other words it enables you to have a purpose in mind concerning your life, be it in business or in your personal life.  Why do you do what you do? Until you are able to clarify and justify your reason and you are satisfied about why you do what you do then frustration might persist in life. When you don't have a purpose in mind you tend to lose focus and drift everywhere.

Every one's "Why" is different and until you are able to identify yours, copying what other people do would be a aimless venture and lead only to one route again, frustration and envy.

For example, I came from a culture where it use to be that reasons for going into a particular career or business, was with one motive in mind that it is a lucrative business or career with lots of money in salary or profit, therefore the question of being passionate about a career or business to make a difference was out of the question but the consequence of such life resulted in a lost of integrity and credibility of purpose which eventually creates a vacuum or emptiness in people.  Thank God for competitive advantage and also the need for performance measures which have identified the ones who have chosen the path of purpose and fulfilment in their endeavor.  This has created a leveled playing ground where people are more conscious of authenticity in business and life, and would choose what is right for them.

Where the motive behind a business or career is focus on what you as person can get out of it then the passion to serve others has been lost. you find those kind businesses does not go very far.   How often do we hear in business that if your focus is solely about making money, you loose the touch and relationship building in business.  The business experts do say business should be about building relationship and credibility and only then would money followers.  Again how many times have we heard the saying "people buy people".  Therefore, if the motive is all about making money and not about serving the needs of others then we have missed the essence of purpose in life.

Hence, if your purpose does not stretch you as a person then you have missed the essence of purpose and meaning in life.  Purpose is the reason for your being which goes beyond your own needs but incorporate the needs of others to fulfil your own needs.  Therefore, I encourage you to have a reflective view at why you do what you do?  It will enable you to map your purpose on earth.